The World’s Leading Interpersonal Skills Model


SOCIAL STYLE® is used by thousands of global organizations because it’s the Easiest to Learn, Teach, Remember and Apply. Decades of research into workplace success have shown that all people are one of four SOCIAL STYLES, each with preferred ways of acting, thinking and making decisions. Understanding those preferences, and applying Versatility strategies, helps you determine the best way to successfully interact with everyone.

Understand your communication preference to increase interpersonal skills, and versatility in the workplace.

So what are the 4 Social Styles?

The Analytical Style

Thoughtful, Reserved & Slow-paced

People with an Analytical Style are typically described by others as quiet, logical and sometimes reserved or cautious. They tend to appear distant from others and may not communicate unless there is a specific need to do so.

Their Need: To Be Right

Their Orientation: Thinking

Their Growth Action: To Declare

The Driving Style

Controlling, Decisive & Fast-paced

People with a Driving Style are seen by others as direct, active, forceful and determined. They initiate social interaction and they focus their efforts and the efforts of others on the goals and objectives they wish to get accomplished.

Their Need: Results

Their Orientation: Action

Their Growth Action: To Listen

The Amiable Style

Friendly, Supportive & Relationship-driven

People with an Amiable Style openly display their feelings to others. They appear less demanding and generally more agreeable than others. They are interested in achieving a rapport with others who often describe them as informal, casual and easy-going.

Their Need: Personal Security

Their Orientation: Relationships

Their Growth Action: To Initiate

The Expressive Style

Enthusiastic & Emotional

People with an Expressive Style tend to be more willing to make their feelings known to others. They can appear to react impulsively and openly show both positive and negative feelings. They are typically described by others as personable, talkative and sometimes opinionated.

Their Need: Personal Approval

Their Orientation: Spontaneity

Their Growth Action: To Check

Versatility Delivers The Impact

The SOCIAL STYLE Model demonstrates that each of the four SOCIAL STYLES has positives and negatives associated with their behaviour. Versatility is the true power of SOCIAL STYLE. It’s the ability to leverage the strengths of your own Style while recognizing and responding effectively to others’ unique Styles. It allows you to create meaningful and productive relationships with people of any Style whether they’re like you or not.

Versatility is the best predictor of success and the key to boosting interpersonal effectiveness in the real world, whether at work, at home or in any social setting.

Easier to learn and apply than DiSC and MBTI

Once you learn the principles of Style and Versatility, it’s easy to use in any situation. Independent research studies show that people prefer the SOCIAL STYLE Model to other interpersonal skills options such as Myers-Briggs or DiSC. With only four Style options, you can confidently use SOCIAL STYLES assessment to predict a person’s preferences and see the results immediately.

Each Style represents itself through people’s daily interactions. At surface level, each Style is closely linked to whether an individual tends to assert himself or respond to others in social settings, and whether he tends to display emotion or secure control in group settings.

What makes the Model unique?

What makes the SOCIAL STYLE Model unique AND effective? Behaviour.

SOCIAL STYLES is NOT a “personality” program like Myers-Briggs; it’s founded on valid and proven research and the focus on Observable Behaviours – what people say and do.

The power of SOCIAL STYLE happens we come to understand ourselves through the eyes of others, learn to modify our actions to better match others needs, and observe again and again how relationships, communication, and influence with others improves.

The Power of SOCIAL STYLE is Versatility

Because SOCIAL STYLE is based on observable behaviour you can quickly identify a person’s preferences and make informed choices to make that person comfortable.

This ability to moderate your behaviour is what we call Versatility.

The SOCIAL STYLES Assessment measures Versatility so people can understand their strengths and weaknesses when working with others. And SOCIAL STYLE training teaches specific techniques to improve Versatility with people of each Style.


Are you ready to understand your social style?

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